{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses-and-nourishes-hair-with-abyssinian-oil-calming-aroma-of-lavender-ylang-ylang-96-naturally-derived-2","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender \u0026 Ylang Ylang | 96% Naturally Derived*","description":"\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\n    .aplus-v2 .aplus-module-csa-wrapper {\n        display: flow-root;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n        }\n    }\n\u003c\/script\u003e\n\n                                                  \u003ch2\u003eFrom the manufacturer\u003c\/h2\u003e   \u003cdiv lang=\"en_US\"\u003e\n    \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n            \u003cscript type=\"application\/javascript\"\u003e\n\n    \/**\n     * Common event handler for click and keydown events.\n     * @param {Event} event - 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products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-3138-player-e8db0a81-ad08-4b42-b8f2-fcc0d4b9145f\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e Shampure Effortless Cool, tousled texture\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cscript\u003e\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/61rtJ3+GOOL.js?AUIClients\/VSEPlayer');\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/3175HHgX+OL._RC|11KFCxsEshL.js,11uNd0zHc-L.js,51ocjucRF0L.js,41tLmUCnr0L.js,91G7VmlBk7L.js,11cPgPsKKOL.js_.js?AUIClients\/Brila');\n\u003c\/script\u003e\n\n\u003c\/div\u003e\n      \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e    \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-10-hotspot-plain-image aplus-premium\" cel_widget_id=\"aplus-premium-module-10-hotspot-plain-image\"\u003e\n                           \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-10\"\u003e                                     \u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/89ae226e-289d-40aa-bfd0-1fd7b0bc9cbe.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e        \u003cdiv class=\"hover-wrapper\" style=\"left: -moz-calc(46.05% - 18px); left: -webkit-calc(46.05% - 18px); left: -o-calc(46.05% - 18px); left: calc(46.05% - 18px); top: -moz-calc(35.86% - 18px); top: -webkit-calc(35.86% - 18px); top: -o-calc(35.86% - 18px); top: calc(35.86% - 18px);\"\u003e\n                    \u003cspan tabindex=\"0\" class=\"hover-point\" data-inline-content=\"\u0026lt;div\u0026gt;\n                    \u0026lt;p style='font-weight: bold'\u0026gt;Cleanse \u0026amp;amp; Condition\u0026lt;\/p\u0026gt;\n                    \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt;\n                \u0026lt;\/div\u0026gt;\" data-position=\"triggerHorizontal\"\u003e\u003c\/span\u003e\n                \u003c\/div\u003e      \u003cdiv class=\"hover-wrapper\" style=\"left: -moz-calc(46.19% - 18px); left: -webkit-calc(46.19% - 18px); left: -o-calc(46.19% - 18px); left: calc(46.19% - 18px); top: -moz-calc(76.48% - 18px); top: -webkit-calc(76.48% - 18px); top: -o-calc(76.48% - 18px); top: calc(76.48% - 18px);\"\u003e\n                    \u003cspan tabindex=\"0\" class=\"hover-point\" data-inline-content=\"\u0026lt;div\u0026gt;\n                    \u0026lt;p style='font-weight: bold'\u0026gt;Prep \u0026amp;amp; Style\u0026lt;\/p\u0026gt;\n                    \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt;\n                \u0026lt;\/div\u0026gt;\" data-position=\"triggerHorizontal\"\u003e\u003c\/span\u003e\n                \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Shampure Nurturing Shampoo Get the Look, shampure nourishing shampoo, conditionre, style prep, paste\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f801334b-ddab-4557-889f-5ae508950412.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Nurture your hair and clam your senses with the serene instantly recongizable aroma of Shampure\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/45a2c09a-f52f-4187-aab1-05f7aa8b19b0.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-5-comparison-table-scroller aplus-premium\" cel_widget_id=\"aplus-premium-module-5-comparison-table-scroller\"\u003e\n                                                                                                     \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n                                              \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e Build your nurturing hair regimen \u003c\/h3\u003e    \u003cdiv id=\"comparison-table-container-5\" data-comparison-name=\"comparison-table-container-5\" class=\"a-section a-spacing-none table-container loading\"\u003e  \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n                \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e  \u003ctr\u003e  \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e      \u003cth class=\"aplus-data-column top-header active active-item\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hJnUpmxSxaxXiYtWZAspmzlbBdRl1rYAZU8TpmJiOPkhAAAAAGqfwRljODlkOGMxZS01NzhlLTRmNGItYjUxNy0xOTVmZWVlNTU4OTM=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B07LBW7HJJ\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"tVvrWzQHCnfU6M1bex9DpRT%2FWceYrpivJELNCLbaEuW0tUkie41bhLDYej0kiKoNDHohAntKL2WUDqud5alhK3krpwrm9V3Ch%2F5dK0uM5c9o2qLP%2BBQQTn4N6AgTZvWHQiU1nz6WtG4eHNPHzrLaRw%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hJnUpmxSxaxXiYtWZAspmzlbBdRl1rYAZU8TpmJiOPkhAAAAAGqfwRljODlkOGMxZS01NzhlLTRmNGItYjUxNy0xOTVmZWVlNTU4OTM=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B07L6TCRX7\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"yP%2BQfPzC1TTK6DCHL0DjA6Uy72xA%2BFO3WDLjQl1eihs3hz5855iWNoqP%2FjDgBqTWidowdsT2dZDxztp2DK2VRA77Rc%2BaxjQoHGrRlclPOIQgHjgsG3xr%2F%2FznKLzt5WuWDTwor4%2FjNixGQgbjoyCGEQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hJnUpmxSxaxXiYtWZAspmzlbBdRl1rYAZU8TpmJiOPkhAAAAAGqfwRljODlkOGMxZS01NzhlLTRmNGItYjUxNy0xOTVmZWVlNTU4OTM=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B06Y35X7XC\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"0Vot5aYR41DU%2Fqyy%2F%2Bex1Vefw4tmB2p4NzrtWkxbTomGBUZ4nT4k5njP%2Bf5Ea28CxBA0DFpHu4q5rG%2FHydUZZr7xf6iNednoikgPFeg5BcojgeVrF36BbBakQRWDl2xr5RP4CDrC%2FVaRkH%2Fi2TG5MQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hJnUpmxSxaxXiYtWZAspmzlbBdRl1rYAZU8TpmJiOPkhAAAAAGqfwRljODlkOGMxZS01NzhlLTRmNGItYjUxNy0xOTVmZWVlNTU4OTM=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B003VCF9MI\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"qrQPrmPlH1hJAwliMI0Dh2vXMJ0IHbmA9z4D9tJZvtOgXD3Q3zSeHYGNERuPTNDvxM3uzFwYILY%2FpW4VNWo3k7AqRiD0R%2FFMSSbwd3KycWhTkj%2B%2BdkdD8UtKrDEXKXHjq0PYd51mhxAiMzU8A7Yggw%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hJnUpmxSxaxXiYtWZAspmzlbBdRl1rYAZU8TpmJiOPkhAAAAAGqfwRljODlkOGMxZS01NzhlLTRmNGItYjUxNy0xOTVmZWVlNTU4OTM=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B07QZQ7QTT\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"YxCLr7%2BG7ceGMs3J6Wia0RoI6Vrt1H16FvA1QdNE1fo%2F780RHB2jmjSJgcZMSLib3FeBuK1Byyy1N%2F8oY68nA4uscG4AEhpWwVUEouCB12oAM8V3%2BOUiDUUko6i%2F7RiMYamiN7gxMyfN75c6oefH9A%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e         \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e2,834\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e2,692\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e1,821\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e1,026\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e3,395\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e         \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$23.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e23\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$36.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e36\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$40.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e40\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$26.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e26\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e    \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e STEP IN THE ROUTINE \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                1-Shampoo    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                2-Conditioner    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                3-Styling    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                4-Styling    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                5 - Brush    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e HAIR TEXTURE \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Straight to Curly, 1A-3A    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Straight to Curly, 1A-3A    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Straight to Coily, 1A-4C    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Straight to Coily, 1A-4C    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Straight to Curly, 1A-3A    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e HAIR THICKNESS \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Medium    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Medium    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Medium, Thick    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Medium, Thick    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Medium, Thick    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e BENEFIT \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Weightless nourishment    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Instantly detangles    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Pliable, medium hold    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Firm, long-lasting hold    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Easy detangling    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e SECONDARY BENEFIT \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Gently cleanses    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Adds lustrous shine    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Matte finish    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Humidity defense    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Style on the go    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e WHEN \u0026amp; HOW TO USE \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Use on wet hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Use on wet hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Use on damp or dry hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Use on dry hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Use on any hair type    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e VEGAN \u0026amp; CRUELTY FREE \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                           \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                           \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                           \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                           \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                           \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003c\/table\u003e \u003c\/div\u003e\n        \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What are the key benefits of Shampure Nurturing Shampoo?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What is the scent? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Features our signature Shampure aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What hair types does Shampure Nurturing Shampoo work best for?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do I use Shampure Nurturing Shampoo? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How has Shampure Nurturing Shampoo changed? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Evolving is in our nature. We've updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e\n         \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                                 \u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\n    .aplus-v2 .aplus-module-csa-wrapper {\n        display: flow-root;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n        }\n    }\n\u003c\/script\u003e\n\n                                                \u003ch2\u003eFrom the brand\u003c\/h2\u003e   \u003cdiv lang=\"en_US\"\u003e\n    \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n            \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                                                        \u003cstyle\u003e\n    .aplus-v2 .apm-brand-story-carousel-container {\n        position: relative;\n    }\n\n    .aplus-v2 .apm-brand-story-carousel-hero-container,\n    .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n        position: absolute;\n        width: 100%;\n    }\n\u003c\/style\u003e\n\n    \u003cstyle\u003e\n        \/*\n          Ensuring the carousel takes only the space it needs.\n          The sizes need to be set again on the absolutely positioned elements so they can take up space.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container {\n            height: 625px;\n            width: 100%;\n            max-width: 1464px;\n            margin-left: auto;\n            margin-right: auto;\n            overflow: hidden;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel-hero-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n            height: 625px;\n        }\n    \u003c\/style\u003e\n   \u003cstyle\u003e\n        .aplus-v2 .apm-brand-story-carousel.a-carousel-container {\n            padding: 0px;\n        }\n\n        \/*\n          This centers the carousel vertically on top of the hero image container and after the logo area (125px).\n          Margin-top = (heroHeight - cardHeight - logoAreaHeight) \/ 2 + logoAreaHeight\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-row-inner {\n            margin-top: 149px;\n        }\n\n        \/*\n          Cards need to have a width set, otherwise they default to 50px or so.\n          All cards must have the same width. The carousel will resize itself so all cards take the width of the largest card.\n          The left margin is for leaving a space between each card.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-card {\n            width: 362px;\n            margin-left: 30px !important;\n        }\n\n        \/* styling the navigation buttons so they are taller, flush with the sides, and have a clean white background *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right {\n            padding: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image {\n            border: none;\n            margin: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            background: #fff;\n            padding: 20px 6px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner {\n            border-radius: 0px 4px 4px 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            border-radius: 4px 0px 0px 4px;\n        }\n    \u003c\/style\u003e\n  \u003cdiv\u003e\n        \u003cdiv class=\"apm-brand-story-carousel-container\"\u003e\n                 \u003cdiv class=\"apm-brand-story-carousel-hero-container\"\u003e\n                             \u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" cel_widget_id=\"aplus-brand-story-hero-1-image-logo\"\u003e\n             \u003cdiv class=\"apm-brand-story-hero\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"AV Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e10a3a75-06e6-4fca-88e8-748569fb682a.__CR0,0,2928,1250_PT0_SX1464_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n                           \u003c\/div\u003e\n\n                    \u003cdiv id=\"apm-brand-story-carousel\" data-a-carousel-options='{\"minimum_gutter_width\":10,\"show_partial_next\":true,\"name\":\"brand-story-carousel\",\"single_page_align\":\"left\",\"circular\":false}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-stretchyGoodness a-carousel-transition-slide apm-brand-story-carousel size-cards a-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e  \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-0\"\u003e   \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-1\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"AV Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d5f66b27-3218-4c14-a095-0a2905480403.__CR0,0,724,906_PT0_SX362_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-2\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"New One For All Leave-in Elixir. 25 benefits in one.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/af7d905a-d155-416e-994f-498c33d709d1.__CR0,0,362,453_PT0_SX362_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-3\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Explore our best sellers \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-4\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Shop Botanical Repair \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-5\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Find your ideal hair routine \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-6\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Shop by Category \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-7\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Shop Mother's Day Gifts \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-8\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"AV Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f664168c-8f08-4c00-9ac4-3ae9ce2b8e5c.__CR0,0,724,906_PT0_SX362_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-9\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"AV Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/10e89be2-2b8a-4e09-9e01-d4be34dbe943.__CR0,0,724,906_PT0_SX362_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-10\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"AV Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1cd48642-b139-4125-9e1c-abc7063168e5.__CR0,0,724,906_PT0_SX362_V1___.png\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n        \u003cdiv class=\"aplus-brandstory-pagination\"\u003e\n             \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                                 ","brand":"My Store","offers":[{"title":"1.7 Fl Oz - Travel Size","offer_id":47138933735526,"sku":null,"price":11.0,"currency_code":"AUD","in_stock":true},{"title":"33.8 Fl Oz - Liter Size","offer_id":47138933768294,"sku":null,"price":67.0,"currency_code":"AUD","in_stock":true},{"title":"8.5 Fl Oz - Full Size","offer_id":47138933801062,"sku":null,"price":21.0,"currency_code":"AUD","in_stock":true},{"title":"Shampoo \u0026 Conditioner Set Set","offer_id":47138933833830,"sku":null,"price":44.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/1210\/8646\/files\/519cdk0L_OL._SL1500_c6c23306-55d7-4c91-86e6-cfbd80a3d00a.jpg?v=1788855700","url":"https:\/\/www.tidyform.quest\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses-and-nourishes-hair-with-abyssinian-oil-calming-aroma-of-lavender-ylang-ylang-96-naturally-derived-2","provider":"Botanica Wash","version":"1.0","type":"link"}